New PRIME Butcher Counter

We are delighted to tell you all about our new PRIME butcher counter in our Fermanagh store. After researching for many months and speaking to our customers, we felt it would be great to bring a meat counter to our brand.

We have been overwhelmed by the support of you; our customers and hope to bring the PRIME range to all our stores. In the meantime, check out some photos from the launch.